Park

As Park positioned itself as a cutting-edge revolutionary solution for energy systems, its brand identity had to reflect these values. We worked together to develop a comprehensive branding strategy that encompassed a distinctive visual identity, including a completely custom-designed wordmark that is built around the visual concept of dithering. Park's messaging was tailored to communicate its unique value proposition, emphasizing its role in transforming energy generation, storage, and usage. Park positioned itself as a leader in the clean energy transition by highlighting its cutting-edge technology and vision for a sustainable future.